LGPD innovated by bringing together, in only one place, the data holders’ rights. Before LGPD, there were sparse provisions in several laws, as the Consumer Protection Code and Marco Civil da Internet.
The holder can exercise these rights over his personal data at any time, upon request to the controller. It is worth mentioning that it is the controller’s obligation to be properly prepared to receive and render such requests effective.
Find out more in the article “How to fulfill the holders’ rights” of the e-book “Best Practices of Governance and Compliance with LGPD”, produced by Opice Blum, Bruno, Abrusio e Vainzof Advogados Associados.